REBRAND REIMAGINE
( Africa Rich Tea )
REBRAND REIMAGINE
( Africa Rich Tea )
a rich new narrative
Africa Rich Tea is a disruptive, regal tea brand that reimagines African heritage through the lens of Afrofuturism. It celebrates African empowerment, innovation, and possibility, in a place where true wealth flows from the rich heritage of the land and its people. Positioning their tea as more than a beverage—it's the revered, ennobled elixir of an empowered African continent.
For the USA, leaning into African lore—the visuals and narrative, even the design innovation for the product itself, blends past fabrics into an empowered future, a lushly provocative, richly reimagined, Afrofuturistic vision.
Further information is protected: NDA signature required.
The full scope and depth of the brand vision, market opportunities, and creative concepts—all of which are proprietary to me—are not disclosed.
image dev
— PROCESS ITERATION —
Further information is protected: NDA signature required.
The full scope and depth of the brand vision, market opportunities, and creative concepts—all of which are proprietary to me—are not disclosed.